The Unbearable Lightness of Being Digital -- Entries on 8th December 2004
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The Unbearable Lightness of Being Digital

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8th December 2004

8:48am: R U Reedin' ths?
Ah, here's an article about a subject that is near and dear to my heart.
In my experience in the corporate world, the problem isn't as wide spread,
but definately exists.

B.


What corporate America can't build: a sentence
Published: December 7, 2004, 10:11 AM PST
By Sam Dillon
The New York Times


Archive of article text.Collapse )
10:05am: Hacking the brain
Ooh, ooh, I think I have something to add to my Christmas wish list!

B.


Mind
Hacks


Full Description:
The brain is a fearsomely complex information-processing environment--one
that often eludes our ability to understand it. At any given time, the brain
is collecting, filtering, and analyzing information and, in response,
performing countless intricate processes, some of which are automatic, some
voluntary, some conscious, and some unconscious.

Cognitive neuroscience is one of the ways we have to understand the workings
of our minds. It's the study of the brain biology behind our mental
functions: a collection of methods--like brain scanning and computational
modeling--combined with a way of looking at psychological phenomena and
discovering where, why, and how the brain makes them happen.

Want to know more? Mind Hacks is a collection of probes into the
moment-by-moment works of the brain. Using cognitive neuroscience, these
experiments, tricks, and tips related to vision, motor skills, attention,
cognition, subliminal perception, and more throw light on how the human
brain works. Each "hack" examines specific operations of the brain. By
seeing how the brain responds, we pick up clues about the architecture and
design of the brain, learning a little bit more about how the brain is put
together.

Mind Hacks begins your exploration of the mind with a look inside the brain
itself, using hacks such as "Transcranial Magnetic Stimulation: Turn On and
Off Bits of the Brain" and "Tour the Cortex and the Four Lobes." Also among
the 100 hacks in this book, you'll find:

  • Release Eye Fixations for Faster Reactions

  • See Movement When All is Still

  • Feel the Presence and Loss of Attention

  • Detect Sounds on the Margins of Certainty

  • Mold Your Body Schema

  • Test Your Handedness

  • See a Person in Moving Lights

  • Make Events Understandable as Cause-and-Effect

  • Boost Memory by Using Context

  • Understand Detail and the Limits of Attention



Steven Johnson, author of "Mind Wide Open" writes in his foreword to the
book, "These hacks amaze because they reveal the brain's hidden logic; they
shed light on the cheats and shortcuts and latent assumptions our brains
make about the world." If you want to know more about what's going on in
your head, then Mind Hacks is the key--let yourself play with the interface
between you and the world.
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